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Schlossbergstraße 5, 72070 Tübingen
contact@alexanderfechner.com

I'm Alexander

With experience across Europe and the US, I turn user behavior into measurable revenue by using UX and conversion rate optimization as primary levers.

I'm Alexander

With experience across Europe and the US, I turn user behavior into measurable revenue by using UX and conversion rate optimization as primary levers and taking ownership from product decisions through to business outcomes.

Evocalize

Evocalize

UX/UI
Show project
Bose Sleep App

Bose Sleep App

UX/UI
Show project
IBB Gift Brochure

IBB Gift Brochure

Publication
Show project
Ladycircle Brochure

Ladycircle Brochure

Publication
Show project
SG Podcast Cover

SG Podcast Cover

Advertising
Show project
Spectra – TV Spot

Spectra – TV Spot

Video
Show project
Poster “Viper Room”

Poster “Viper Room”

Advertising
Show project
Poster “Rock Memories”

Poster “Rock Memories”

Advertising
Show project

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UX/UI

Evocalize

View Project
UX/UI

Bose Sleep App

View Project
Publication
October 21, 2021

IBB Gift Brochure

The gift catalogue was sent out to around 2100 smaller and larger businesses in Berlin and resulted in 535% increase sales over last years’ Christmas season. Clients…

  • Strategy

    Strong Company Branding; Emotional Design

  • Design

    Bold, heavy weighted outlines; Intense, clashing colours; Very energetic forms and elements; Illusion of live-like depth and volume

  • Client

    Ick Bin Berliner; www.ick-bin-berliner.de

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Publication
January 16, 2020

Ladycircle Brochure

The nutrition book was seen in leading fitness magazines in Germany and sold over 108.000 copies. The brand Ladycircle earned more recognition and made a 130%…

  • Strategy

    Strong Company Branding; Emotional Design

  • Design

    People in happy, positive poses; Flat (in terms of depth); High readability through clean and simple design; Sans serif fonts favoured

  • Client

    Ladycircle Fitness (ladycirclefitness.de)

View Project
Advertising
January 5, 2022

SG Podcast Cover

The podcast launched 2022 on iTunes, Spotify & Google Podcasts and reached top 100 under “Film & TV” on May 24th, 2022.

  • Strategy

    Brand Strategy; Emotional Design

  • Design

    Dark design; Connections to the James Bond brand; Use of negative space; Capitalised typefaces; High contrast in colours; People in dramatic poses; Aerodynamic shapes

  • Client

    Marcel Widmann

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Video
July 1, 2021

Spectra – TV Spot

The spot was part of a larger YouTube-campaign, ran on local television stations and was part of the website. Within three months of launch…

  • Strategy

    Brand Awareness Strategy

  • Design

    Fast-paced music, fast cuts paired with slow motion pictures, basic color backgrounds, mixed gender & age

  • Client

    Spectra USA, spectrausa.net

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Advertising
January 16, 2020

Poster “Viper Room”

The poster hang all over West Hollywood, CA and was posted on many social media channels. The concert at the Viper Room was sold out.

  • Strategy

    Brand Strategy

  • Design

    Capitalised typefaces; Contrasting imagery and fonts; Bold & vibrant colours; Dirty & rough aesthetic

  • Client

    Stiff Upper Lip

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Advertising
July 1, 2021

Poster “Rock Memories”

The poster hang all over Phoenix, AZ and was posted on many social media channels. The concert series had consistently 70-80% load of capacity.

  • Strategy

    Brand Strategy

  • Design

    Capitalised typefaces; Contrasting imagery and fonts; Bold & vibrant colours; Dirty & rough aesthetic

  • Client

    Harrison Chord

View Project